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Home >> Careers And Financial Aid >> Legal Career Guides >> Careers & Financial Aid

The Rainmaking Machine: Marketing Planning, Strategies, and Management for Law Firms

Author: Phyllis Weiss Haserot
Publisher:West/Thomson/Foundation Press (2008)
ISBN: 9780314990198
Format: Paperback
Availability:Out of Stock- Ships next 3-5 business days

Our Price:

$272.25

 

Product Description:
This comprehensive book provides advice on gaining new clients, improving services, and expanding existing business. It is a step-by-step guide for planning, executing, and managing a marketing process that is designed to help you build your client base. Topics include focusing your marketing efforts; motivating yourself and your partners; how clients choose a firm; creating new services; hiring and maximizing the efforts of marketing professionals; improving your firm

 

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